{"id":12,"date":"2026-10-20T20:52:40","date_gmt":"2026-10-20T20:52:40","guid":{"rendered":"https:\/\/icdrm.com\/demo-creative-01\/?page_id=12"},"modified":"2026-10-23T17:13:30","modified_gmt":"2026-10-23T17:13:30","slug":"capabilities","status":"publish","type":"page","link":"https:\/\/icdrm.com\/demo-creative-01\/capabilities\/","title":{"rendered":"Capabilities"},"content":{"rendered":"\n<aside class=\"icdrm-template-offer\" aria-label=\"iCDRM template offer\" style=\"padding:15px 24px;background:#172331;color:#fff;font:12px\/1.6 Arial,sans-serif;display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap\"><div><strong style=\"font-size:14px\">This template \u00b7 $50<\/strong><br>Includes the first month of hosting. Ongoing hosting: $50\/month, with SSL, security updates, mobile\/tablet responsive layout updates and an SEO-ready foundation.<\/div><div style=\"display:flex;gap:12px;align-items:center;flex-wrap:wrap\"><button type=\"button\" disabled aria-disabled=\"true\" data-central-cart-url=\"https:\/\/icdrm.com\/cart\/?add-to-cart=60&amp;quantity=1\" style=\"padding:10px 15px;border:1px solid #aebbc8;background:#e4e9ee;color:#34414e;font:700 12px Arial,sans-serif;cursor:not-allowed\">Add template to iCDRM cart \u2014 opens soon<\/button><a href=\"https:\/\/icdrm.com\/shop\/websites\/\" style=\"color:#fff;text-decoration:underline\">View the collection \u2197<\/a><\/div><\/aside>\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-a2902c9c wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;font-family:Arial, sans-serif\">\n<section id=\"top\" class=\"wp-block-group has-text-color has-background has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e82f855 wp-block-group-is-layout-constrained\" style=\"color:#20211e;background-color:#f5f3ed;padding-top:clamp(24px,6vw,88px);padding-right:clamp(24px,6vw,88px);padding-bottom:clamp(24px,6vw,88px);padding-left:clamp(24px,6vw,88px)\">\n<p class=\"has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">CAPABILITIES \/ SIDEWAYS<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-color has-link-color wp-elements-3\" style=\"color:#20211e;font-family:Arial, sans-serif;font-size:clamp(42px,6vw,84px);font-weight:700;letter-spacing:-0.045em;line-height:1.04\">From a sharp idea to a living brand.<\/h1>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"color:#20211e;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 20px);line-height:1.55\">Strategy, identity and digital experiences, working as one. Send us a site or effect you love, and a custom first design could take shape within hours.<\/p>\n<\/section>\n\n\n\n<section id=\"capabilities\" class=\"wp-block-group has-text-color has-background has-link-color wp-elements-5 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e82f855 wp-block-group-is-layout-constrained\" style=\"color:#20211e;background-color:#e1d6ec;padding-top:clamp(24px,6vw,88px);padding-right:clamp(24px,6vw,88px);padding-bottom:clamp(24px,6vw,88px);padding-left:clamp(24px,6vw,88px)\">\n<p class=\"has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">03 \/ CONNECTING THE DOTS<\/p>\n\n\n\n<div class=\"wp-block-columns has-text-color has-link-color wp-elements-7 is-layout-flex wp-container-core-columns-is-layout-adc61e35 wp-block-columns-is-layout-flex\" style=\"color:#20211e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-8\" style=\"color:#20211e;font-family:Arial, sans-serif;font-size:clamp(38px,5.7vw,76px);font-weight:700;letter-spacing:-0.045em;line-height:1.04\">Strategy meets a wild streak.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-group has-text-color has-link-color wp-elements-9 has-global-padding is-layout-constrained wp-container-core-group-is-layout-a20e8ac4 wp-block-group-is-layout-constrained\" style=\"color:#20211e;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<section class=\"wp-block-group has-text-color has-link-color wp-elements-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-00d69449 wp-block-group-is-layout-constrained\" style=\"border-top-color:currentColor;border-top-style:solid;border-top-width:1px;color:#20211e;padding-top:24px;padding-right:0;padding-bottom:24px;padding-left:0\">\n<p class=\"has-text-color has-link-color wp-elements-11 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">01<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-12\" style=\"color:#20211e;font-family:Georgia, serif;font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.25), 32px);font-weight:400;letter-spacing:-0.045em;line-height:1.04\">Brand strategy<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-13 wp-block-paragraph\" style=\"color:#20211e;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.208), 16px);line-height:1.55\">Positioning, naming and a point of view worth building around. Subtle entrances, scroll effects and other motion can be added wherever they support the story. Built on WordPress, with editable content and access to its extensive plugin ecosystem. Any of these designs can be extended with a shopping cart and full ecommerce checkout.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-text-color has-link-color wp-elements-14 has-global-padding is-layout-constrained wp-container-core-group-is-layout-00d69449 wp-block-group-is-layout-constrained\" style=\"border-top-color:currentColor;border-top-style:solid;border-top-width:1px;color:#20211e;padding-top:24px;padding-right:0;padding-bottom:24px;padding-left:0\">\n<p class=\"has-text-color has-link-color wp-elements-15 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">02<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-16\" style=\"color:#20211e;font-family:Georgia, serif;font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.25), 32px);font-weight:400;letter-spacing:-0.045em;line-height:1.04\">Visual identity<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-17 wp-block-paragraph\" style=\"color:#20211e;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.208), 16px);line-height:1.55\">Type, colour and systems with a personality all their own.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-text-color has-link-color wp-elements-18 has-global-padding is-layout-constrained wp-container-core-group-is-layout-00d69449 wp-block-group-is-layout-constrained\" style=\"border-top-color:currentColor;border-top-style:solid;border-top-width:1px;color:#20211e;padding-top:24px;padding-right:0;padding-bottom:24px;padding-left:0\">\n<p class=\"has-text-color has-link-color wp-elements-19 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">03<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-20\" style=\"color:#20211e;font-family:Georgia, serif;font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.25), 32px);font-weight:400;letter-spacing:-0.045em;line-height:1.04\">Digital experiences<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-21 wp-block-paragraph\" style=\"color:#20211e;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.208), 16px);line-height:1.55\">Websites that turn a first impression into a lasting one.<\/p>\n<\/section>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-text-color has-background has-link-color wp-elements-22 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e82f855 wp-block-group-is-layout-constrained\" style=\"color:#20211e;background-color:#d6f35b;padding-top:clamp(24px,6vw,88px);padding-right:clamp(24px,6vw,88px);padding-bottom:clamp(24px,6vw,88px);padding-left:clamp(24px,6vw,88px)\">\n<p class=\"has-text-color has-link-color wp-elements-23 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">THE DETAILS MAKE THE DIFFERENCE<\/p>\n\n\n\n<div class=\"wp-block-columns has-text-color has-link-color wp-elements-24 is-layout-flex wp-container-core-columns-is-layout-af17e342 wp-block-columns-is-layout-flex\" style=\"color:#20211e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-group has-text-color has-link-color wp-elements-25 has-global-padding is-layout-constrained wp-container-core-group-is-layout-00d69449 wp-block-group-is-layout-constrained\" style=\"border-top-color:currentColor;border-top-style:solid;border-top-width:1px;color:#20211e;padding-top:24px;padding-right:0;padding-bottom:24px;padding-left:0\">\n<p class=\"has-text-color has-link-color wp-elements-26 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">01 \/ INTENTION<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-27\" style=\"color:#20211e;font-family:Georgia, serif;font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.25), 32px);font-weight:400;letter-spacing:-0.045em;line-height:1.04\">Begin with what matters<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-28 wp-block-paragraph\" style=\"color:#20211e;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.208), 16px);line-height:1.55\">Understand the context, the people and the possibilities before deciding what comes next. Simple colour and image changes can give this same layout an entirely different personality.<\/p>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-group has-text-color has-link-color wp-elements-29 has-global-padding is-layout-constrained wp-container-core-group-is-layout-00d69449 wp-block-group-is-layout-constrained\" style=\"border-top-color:currentColor;border-top-style:solid;border-top-width:1px;color:#20211e;padding-top:24px;padding-right:0;padding-bottom:24px;padding-left:0\">\n<p class=\"has-text-color has-link-color wp-elements-30 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">02 \/ CONSIDERATION<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-31\" style=\"color:#20211e;font-family:Georgia, serif;font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.25), 32px);font-weight:400;letter-spacing:-0.045em;line-height:1.04\">Make considered choices<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-32 wp-block-paragraph\" style=\"color:#20211e;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.208), 16px);line-height:1.55\">Good ideas become stronger when materials, proportion and practical details work together.<\/p>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<section class=\"wp-block-group has-text-color has-link-color wp-elements-33 has-global-padding is-layout-constrained wp-container-core-group-is-layout-00d69449 wp-block-group-is-layout-constrained\" style=\"border-top-color:currentColor;border-top-style:solid;border-top-width:1px;color:#20211e;padding-top:24px;padding-right:0;padding-bottom:24px;padding-left:0\">\n<p class=\"has-text-color has-link-color wp-elements-34 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">03 \/ CHARACTER<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-35\" style=\"color:#20211e;font-family:Georgia, serif;font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.25), 32px);font-weight:400;letter-spacing:-0.045em;line-height:1.04\">Give the details a voice<\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-36 wp-block-paragraph\" style=\"color:#20211e;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.208), 16px);line-height:1.55\">A coherent result feels distinctive without losing sight of the people it serves.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-text-color has-background has-link-color wp-elements-37 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1e82f855 wp-block-group-is-layout-constrained\" style=\"color:#20211e;background-color:#d6f35b;padding-top:clamp(24px,6vw,88px);padding-right:clamp(24px,6vw,88px);padding-bottom:clamp(24px,6vw,88px);padding-left:clamp(24px,6vw,88px)\">\n<p class=\"has-text-color has-link-color wp-elements-38 wp-block-paragraph\" style=\"color:#20211e;font-size:11px;font-weight:600;letter-spacing:0.16em;line-height:1.55;text-transform:uppercase\">EXPLORE THE NEXT CHAPTER<\/p>\n\n\n\n<div class=\"wp-block-group has-text-color has-link-color wp-elements-39 is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-b03c5ad3 wp-block-group-is-layout-flex\" style=\"color:#20211e\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-40\" style=\"color:#20211e;font-family:Georgia, serif;font-size:clamp(24.034px, 1.502rem + ((1vw - 3.2px) * 1.663), 40px);font-weight:400;letter-spacing:-0.045em;line-height:1.04\">Say hello.<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-41 wp-block-paragraph\" style=\"color:inherit;font-size:14px;font-weight:600;text-decoration:none\"><a href=\"https:\/\/icdrm.com\/demo-creative-01\/say-hello\/\">Say hello \u2197<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This template \u00b7 $50Includes the first month of hosting. Ongoing hosting: $50\/month, with SSL, security updates, mobile\/tablet responsive layout updates and an SEO-ready foundation. Add template to iCDRM cart \u2014 opens soonView the collection \u2197 CAPABILITIES \/ SIDEWAYS From a sharp idea to a living brand. Strategy, identity and digital experiences, working as one. Send [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/icdrm.com\/demo-creative-01\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icdrm.com\/demo-creative-01\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icdrm.com\/demo-creative-01\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icdrm.com\/demo-creative-01\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icdrm.com\/demo-creative-01\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":5,"href":"https:\/\/icdrm.com\/demo-creative-01\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/icdrm.com\/demo-creative-01\/wp-json\/wp\/v2\/pages\/12\/revisions\/53"}],"wp:attachment":[{"href":"https:\/\/icdrm.com\/demo-creative-01\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}